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I’ve been blogging on and off for 10 years now. I struggle with consistency. I’ve ran through 5-6 different urls, and 7-8 different designs. Mainly, I couldn’t decide which direction to take. I’m ready to give it another shot.

The Decision
(1) write for others or (2) write for myself.

On one hand, as a natural-born strategist with a marketing degree, I feel the urge to blog as a means to a commercial end; to pick a focused topic, carve out a niche, consistently craft valuable and practical content, become a thought leader in my field, build an audience, keep track of analytics, introduce products, and monetize.

On the other hand, my soul just wants a place to fully express itself, raise questions, tell the truth, think out loud, and work through challenges. Basically just share my experiences, point of view on life, and things I find interesting.

Is there an intersection between the two? I think so.


Icons by Oksana Latysheva
The Intersection | Icons by Oksana Latysheva


The key is to pick a set of challenges I’m personally facing, expound on them, and share my emotions / lessons in my attempts to overcome them. Always speak from experience, unless I’m sharing a theory. The challenge must be large enough to talk extensively about, but focused enough to target people who may be interested.

Focus on the topic of building a deeply satisfying life. (I’ll get into what that means to me, and why it’s my top priority, in a later post.)

Why this topic?

  • It’s something I’m actively trying to figure out
  • It will always be relevant, especially as my life and environment evolve.
  • It’s broad and presents a large set of sub-challenges.
  • It’s a universal challenge. I think deep down we’re all trying to master this.

Let’s see where this goes…

the author


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